This theme might sound familiar. Casper, a pioneer DNVB in the mattress space plans to open up 200 new brick-and-mortar stores in the next three years. This a trend that we’ve noted in other categories and seems to be driven by some common threads: rising online acquisition costs, excess retail capacity, and a desire to craft unique brand experiences that drive the e-com engine. A couple deep dives on the movement in general here and here.
Walmart slowly backs away from it’s dubious last-mile pilot program requiring employees to deliver packages to online-purchasers on their way home from work. **cringe-face**
Speaking of using *ahem*, leveraging your talent, Digiday outlines the rise of employee influencer marketing. What could go wrong?
Digiday Retail Forum | 8/23/18 | New York, NY